Surrounded by industrial parks and textile wholesaler/distributor, Market Audit naturally specialized on this area/ sector since its creation. Nowadays, Market Audit is the main ad hoc marketing research agency specialized in the textile industry: we master every type of target (women, men, children, seniors, or multiple target audiences), and every kind of distribution channel (stores, mail order, Internet). More than any marketing research agency, Market Audit offers customized qualitative and quantitative marketing researches with a very effective knowledge of the textile industry.

 Multiple target audiences’ ready-to wear: La Redoute, Kiabi, Cyrillus, Monoprix, Carrefour
 Children/teenagers’ ready-to wear: Petit Bateau, Okaidi, Sergent Major, Jennifer, Pimkie, Courir…
 Womens’ ready-to wear: Minelli, Caroll, Devianne, Jacqueline Riu, 123, Promod…
 Mens’ ready-to wear: Adidas, Bata, Jules, Celio, Laurent Cerrer, Burton, Devianne, Devred, Mariner…
 Lingerie : Athena, Chantelle, Variance, Eminence, Cacharel, Dim, Petit Bateau, Etam Lingerie…
 Footwear industry: Courir, Minelli, Bata, Chauss expo…

For Central Purchasing Agencies

 Store check = multi-subscriptions
 Collections testing = selco
 Collections’ optimization and underlying of the best
 Distributors’ brand names/private labels awareness
 Distributors’ brand names/private labels packaging test
 Fashion design specific researches

For manufacturers or Distributors’ brand names

 Usage & Attitudes
 Brand assessment
 Logo testing
 Trade off
 Pricing

For general and marketing managers

 Brand awareness and positioning
 Customer scan

For store managers

 Customer satisfaction index
 Mystery shopping

For merchandising managers

 New store concept assessment
 Shopper Research - purchase behaviour

For communication managers

 Brand awareness - notozone
 Post-test direct marketing operations
 Post-test leaflets
 Retail website assessment = optisite

References

 Eminence
 Etam Lingerie
 Courir
 Minelli
 Bata
 Chauss Expo