As the service sector increases, we support the companies of this area in their policy of building customer loyalty as well as their development, by giving them every keys to understand their market and their customers.

Concept/pricing researches

 Concept and market potential analyses
 Pricing and price assessment

Customer scan

 Positioning against competitors
 Customer scan and segmentation
 Customer satisfaction index
 Call centers’ quality of service

Communication researches

 Pre-tests, post-tests and assessments for advertising campaigns
 Brand awareness
 Bilan de notoriété, d’image
 Website construction & optimization

Store researches

 Market potential analyses
 Establishing and optimizing a new store concept
 Homogenize the quality of service

References :

 Caring services (Acadomia, Shiva…)
 Real estate (OPHLM Pau, Logis Métropole, OPAC Villeurbanne…)
 Energy (Gaz de France…)
 Telecommunications/IAP