Created in 1988 in the North of France, heart of the distribution sector, Market Audit has grown and focused its expertise on this area. Market Audit managers and the marketing research analysts have worked in central purchasing agencies or stores so they master this environment and the requirements of availability, efficiency, and budgetary optimization of the distribution.

 Food Industry, specialist, mail order, retail website
 Integrated or franchisee network
 National or international

For General and Marketing Managers

 Brand image and Positioning assessment
 Consumer researches

Retail manager / Marketing Managers / Store managers

 Customer Satisfaction Index
 Mystery Shopping

For Central Purchasing Agencies

 Distributors’ brand names awareness
 Distributors’ brand names packaging test
 Store check = product mix analysis / competitive prices
 Pricing
 Trade off

For merchandising managers

 New store concept assessment
 Aisle / Store signage Researches
 Shopper Research - purchase behaviour

For communication managers

 Image and brand awareness assessment – Competitive positioning
 Post test focused on direct marketing operations = effimail
 Post test targeted on leaflets efficiency = effitract
 Advertising campaign assessment
 Retail websites assessment = optisite

References