Too many marketing agencies try hard and manage to put your questions in their predetermined models. At Market Audit, we adjust our research to your problems. Neither too much, nor too little, our approach is the "fair methodology".

Ad hoc methodology

Our initiative is, above all, guided from the first exchange, by the understanding of your objectives and the conception of an adapted and optimized methodology. Our interventions notably concern the marketing research on:

 products: Pack, U&A, HUT, Selco®, Trade Off, Store check…
 quality: Customer Scan and Mystery shopping/quality of service…
 distribution: Shopper, Store concept…
 communication: Pre/Post-test (Effimail® and Effitract® for mailings and leaflets effectiveness; websites effectiveness), brand awareness…
 customers: Customer Scan, abandoning customers, loyal customers wants

The power to collect and process the data

Because all of this wouldn’t mean anything without the most optimized medias:

Capabilities quantitative:

 2,000 interviewers
 50 CATI
 150 CAPI
 CAWI station
 Access panel
 Clusters of servers for numeric process…

Capabilities qualitative :

 Experienced psycho-sociologists
 A team of recruiters in France
 Field Centers equipped with one-way mirror and video recording.

Communication tools :

 Intranet
 Customer extranet
 Internet data report server

International :

We know that your questions and your interventions may concern various countries so we have actively contributed, since 1992, to the creation and the animation of a network of qualitative and quantitative marketing agencies in more than 20 countries: