In the 90s, our gain of knowledge in the distribution sector appealed to the banks and insurances. At the time of the first bank agencies and the first online-banking concepts creations, our expertise gave us the ability to support the financial sector during its big changes transformations.

Our experience is particularly dedicated to three main marketing research areas:

1. Optimization of the quality of service (satisfaction or mystery shopping)
2. Communication: pre-test, post-test, brand awareness (particularly developed in direct marketing).
3. Concept and supply tests for the launching of new products.

References :

 Caisse d’Epargne Group
 HSBC
 Banque Accord
 Vauban-Humanis
 Monabanq
 ING DIRECT
 Mutuelle Bleue
 MNH

Since four years, your contact is Quality Manager. It means that she’s actively focused on plans of action and the implementation of operational marketing researche